Most apps measure how long you stay. We start somewhere else: what is this person trying to do right now, and how soon can they get back to their day?
A morning has a shape. So does a lunch break, the hour after school, and the last ten minutes before sleep. Each one asks for something different.
A long feed suits none of them.
So we begin with the moment. We ask when someone would reach for the app, what they want when they do, and what done looks like. Then we build only what that moment needs.
Our first collection follows the day of Muslim life because that day already has a clear rhythm. It is a good place to learn this way of working. It will not be the only place we use it.