Before an idea becomes an app, it has to answer five questions.
When does someone reach for this?
If we cannot name the moment, we do not have a product yet.
What are they trying to do?
One job, said in one sentence.
What does done look like?
A good app knows when to let you go.
Why would they come back tomorrow?
The reason has to be theirs, not ours.
What do we keep?
If building it leaves nothing for the next app, we think again.
Most ideas stop at the first question. That is the point of asking it.